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Five Steps to Put Your Brand on Search Engines
The web can be good for some things when it comes to attracting customers. However, negative comments left by customers on the web can be detrimental. How can you avoid this? While you can’t control...
View ArticleDon’t Tell Your Customers. Show Them—With Google Street View.
Have you been on Google Street View lately? Some of your customers probably have. Showing off your storefront can give them a taste of your business’ atmosphere. But what if you have a killer interior...
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Mobile Searches are Vital to Local Jewelry Stores
Mobile phones—they’re what connect users to the world, including the marketing world of business listings, advertisements and promotions. As corporations capitalize on the digital mobility of their...
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How to Keep Your Email Marketing out of the Junk Folder
So your business sends emails to customers. You know your customers get emails from tons of other companies too. They might delete the others without ever opening them, but they usually look at...
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Why Google Search Campaigns are Insanely Powerful but Guaranteed to Drive You...
Google search campaigns are simple to use and lucrative once they get going. On the other hand, the enormous number of basic operations you have to perform to get your search campaign going can...
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The Secret Treasure Most Jewelers Overlook
You already know that in the jewelry store business, delighting customers is the key to long-term success. Why? Because a happy customer will tell their friends – who also become customers. And when...
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From Fresh Eats to Window Cleaning in Shreveport and Bossier City
Catch up on three new Shreveport-area businesses that held their ribbon-cutting ceremonies before the new year. Pita Pit offers customers a healthy alternative, serving up tender meats, fresh...
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Marketing Advice That Will Keep Your Business off Target
Ah, the Internet: a world of information by “experts” who offer their advice on anything from how to apply makeup to the best practices for winning doughnut-eating contests or how to stage the perfect...
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Make Search Engines Dig for Your Jewelry Store Gems
When you look for information with a search engine, you want the website with the most helpful content to rank at the top so you can find it easily. But what about the ranking of information on your...
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Use Google Analytics to See What Customers Are Doing on Your Website
Ever get contacted by one of your customers through email? Unless it’s a negative comment, it’s usually a good feeling. Because whenever you get a submission in your inbox, it means your customers are...
View ArticleActivity and Effectiveness Are Not Synonymous on Social Media
It’s the dream scenario: one of your posts goes viral. The likes, shares and mentions come pouring in on all your social media channels. You can hardly contain yourself with all the engagement your...
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Are Hashtags Making Us Stupid?
For those accustomed to social media’s quirkiness, hashtags are a fact of life. Love them or hate them, they’re unfortunately essential to discovery and curation on many digital platforms. They’ve...
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Six Reasons Customers Hate Your Website
It doesn’t take much business savvy to understand the importance of having a website, but these days, having a site just isn’t enough. You need to engage your customers, draw them in and entice them to...
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The Power of Content Marketing for Political Campaigns
Ask What Content Marketing Can Do for Your Political Campaign If your political campaign isn’t digitally focused, you must not want to be elected. We’re all digital now. Most voters, whether they’re...
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Six Things Your Web Designer Wants You To Know
Hiring a web designer is an act of trust—from both you and the designer. You trust they can get the job done to your standards and they trust your expectations will be reasonable. If you want to make...
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Using the Science of Color in Web Design
Color can shape your perceptions and affect your mood subconsciously. According to a study from QuickSprout, 90 percent of product assessments pertain to color. This is no less true for the e-commerce...
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What To Do About Negative Reviews
Review sites might be a consumer’s best friend, but they’re a perpetual source of anxiety for business owners. With nearly 90 percent of customers relying on reviews to influence their purchasing...
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Seven Ways to Sabotage a Google AdWords Campaign
So you’re managing Google campaigns, eh? Google AdWords provides an awesome platform for launching online ads in various formats. While it gives you lots of shiny, new toys to create ads, ad groups,...
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What Your Graphic Designer Really Wants to Say to You
Yes, I’m smiling, but my thoughts say differently. Because the work I just produced for you got crumpled, spat on, shredded, warped and flipped off. Our 30-minute review turned into a destructive...
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What’s the Difference Between Marketing and Public Relations?
With companies adopting social media as a prominent role in brand strategy, the lines between marketing and public relations have blurred. These days, it’s not uncommon for businesses to use their...
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