Make Search Engines Dig for Your Jewelry Store Gems

When you look for information with a search engine, you want the website with the most helpful content to rank at the top so you can find it easily.

But what about the ranking of information on your own business? Customers searching for your company want it to find it easily as well.

By keeping search engine optimization in mind for your online posts, customers will be able to find you first and faster.

What is SEO and How Does it Work?

SEO, or search engine optimization, means making sure your business’ website gets to the top of search results, which increases traffic to your website.

All search engines have very specific rules in how they rank websites in search results. Knowing these rules and optimizing web content to achieve higher rankings is the first job of SEO.

SEO also means looking at how users search for information and building your website in way that drives the highest possible amount of traffic to it. Over time, search engines change the way they rank websites, and users change the way they search.

Because of this constant evolution, it’s necessary for businesses to keep up with what’s going on.

Mining for Gold with SEO in the Jewelry Store Business

Keywords are an important part of SEO. If a customer were looking to find a jewelry store that sold ruby rings, he or she may type in “ruby rings,” followed by the name of his or her city. You could use these keywords in the writing of your website to make sure the site pops up in a well-ranked spot in search results.

While the task of putting this much foresight into your web content may seem daunting, the results of your efforts can literally pay off in solid gold in the form of increased sales, increased traffic and increased brand awareness.

Get Attention, Be Informative, Tell a Good Story

Using interesting headlines to get reader’s attention, writing content in an informative manner and just telling a great story can all help ranking as well. Google, for instance, likes in-depth information that helps clients rather than generalized content with awkwardly placed keywords.

Market your jewelry store online by posting relevant content to social media and giving special attention to SEO tactics.

The Five Secrets to Improving SEO Results

Check out five ways you can stay on top of search engine results so you can make sure users find your jewelry store.

1. Write quality content to compel your customers and search engines. Both users and search engines want interesting and unique content. You want users to keep coming back to your website and social media, and you need search engines to rank your jewelry store highly.

Unique content boosts the amount of information search engines can offer users. When you supply it, they reward you with a top spot on the first page. But if you post copies of the same writing on different web pages, you may be docked spots.

Though SEO is no longer based solely on keywords, keywords are still important. Be sure to use enough relevant keywords but not too many that it disrupts the writing.    

2. Change the names of your images. Search engines put images in search results based on the names.

When you enter images into a website, the website titles each one. Websites usually use a title like “photo 1.” But if all images are named the same way with the same name and numbers on all websites, search engines won’t be able to determine one from the other.

If you post a picture of silver hoop earrings, name the photo the exact description of the item, like “silver hoop earrings” or “silver hoops,” depending on which term has more popularity.

Every website operates differently when it comes to changing image names. Be sure to hit up a web developer if you’re not sure about how to enter the new titles.

3. Create social media accounts for your business and list it in popular online directories. When your company’s in more places on the web, you’ll show up in search results that much more. Try creating at least a Facebook and Twitter for your jewelry store. Also, put your business in a few online directories. This way, search engines can find you in more places.

4. Compose and post blogs regularly to feed fresh content to search engines. Your blogs can cover any subject on jewelry, like trends, care and ways to wear different types of pieces. Try blogging once a week—enough to keep your audience expecting a post but not too much that it’s bothersome.

5. Encourage others to link back to your website. When you build up a following by sharing your knowledge on the jewelry industry, others will start to use you as a source of trusted information. When they cite you in their writing, they may provide a link to your website, increasing traffic.

So many Internet users search for businesses every day. Considering SEO when you create content for your business is crucial. After you start optimizing your website, check to see if it’s working.

Put Google to Work for You

The tool Google Analytics monitors your website and provides data on the amount of traffic, including which pages visitors viewed and how long each visit lasted. When your website gains more views after you have improved your search engine rankings, you’ve succeeded!