Ever get contacted by one of your customers through email? Unless it’s a negative comment, it’s usually a good feeling. Because whenever you get a submission in your inbox, it means your customers are visiting your website and responding.
If you don’t have a submission form, you should get one. It allows your customers to contact you and, better yet, it could tell you more about them than they want to reveal.
Some businesses put a submission form up and then let it go like a broken piñata in room full of six year olds. They see responses come in every once in awhile, and that’s it.
Instead, you could be tracking your submissions using Google Analytics, a tool that could help you figure exactly how many users are responding. If you make changes to your online marketing, you could also be seeing how it affects the number of submissions from your customers.
Plug It In, Plug It In
If you have a WordPress site, it’ll allow you to plug in certain features that don’t come with WordPress already. It’s kind of like getting a plain cheeseburger and adding in pickles and onions.
Need a backup storage saver in case your site goes down? Plug it in. Want social media buttons users can push if they want to share something on your site? Plug it in. Think a dancing monkey should pop up on every page after it loads? You got it.
WordPress doesn’t do these things by itself, but, if you add a plug in to the site, it can.
Say you want a submission form that allows the user to fill in the blanks and click submit. WordPress doesn’t have one, but you can add one, which comes in the form of a (drum roll, please) plugin.
Get Contact Form 7…And Lots of Customer Information
If you don’t already have a submission form plugged in to your site, Contact Form 7 is a good bet. It’s easy for users to submit information, it’s free to plug in on as many sites as you want and you can make the contact form send information to Google Analytics so you can see what’s going on.
Google Analytics is a free tool (paid if you want the bells and whistles) that tracks the traffic on your website. If you have Contact Form 7 hooked up to it, Google Analytics captures the information from each form submission.
It it worth it? Sure. You can find out cool stuff about your customers that could help you market to them in the future.
- How many visitors are getting on my website?: With Google Analytics, you can find out how many submission forms are coming in within a certain amount of time. It can also tell you how many users are on the site at any given time.
- Who are my customers and where are they coming from?: Google Analytics offers customer demographics, predicting the age, gender and interests of your visitors. The tool can also tell you if the user has been to your site before or if he or she is a first-time visitor.
- What are visitors doing on my website?: You can find out how long visitors are staying on your website and which pages they’re reading. If you find visitors are quickly leaving, avoiding certain pages or spending very little time on a piece of content, you can spruce up your site to increase visitor activity.
By looking at Google Analytics data, you can determine if you need to make a few adjustments to the site if numbers could be improved. Or, if your numbers are good, you can keep up the awesomeness.
Uncover Customer Tracks with BlueArx
You want to know about customers visiting and making submissions on your website. We’ve got Google detectives that analyze data every day to let customers know how they can boost their website traffic and their revenue.
Don’t be in the dark about what your customers are doing. Let BlueArx take your case from confidential to conspicuous with Google Analytics.
The post Use Google Analytics to See What Customers Are Doing on Your Website appeared first on BlueArx Advertising Agency.