Five Steps to Put Your Brand on Search Engines

The web can be good for some things when it comes to attracting customers. However, negative comments left by customers on the web can be detrimental. How can you avoid this?

While you can’t control what other people say, you can control your brand.

1. Brand the Search for Your Business Name

You want customers to find you online. Selling Power reports customers make 70 percent of a purchasing decision by looking at online information. Putting keywords in your website can help you pop up in search results. But what about when you search for your brand name?

Make sure when customers search for your product or service, they see your brand first. Making social media channels for your brand is a good start.

2. Get Technical

You’ve got the social profiles—now make sure everything is good on the back end.

Set up analytics tools to track what customers are doing on your sites. Make sure the content contains keywords, an XML sitemap exists and other technical details are taken care of.

3. Construct the Narrative

Don’t just claim the page; tell the story. Post content that makes your audience want to come back for more. Make it unique, interesting and relatable.

The best part is, you can show yourself as an expert in your industry. The more customers read your posts, the more knowledgeable they believe you are. They will trust you. And, as they read on, they will become loyal.

Getting your business on search engines allows more customers to see it and convert.

4. Connect the Dots

Don’t just quote yourself on your sites—make others do it too. When others mention your brand on their site, their readers will link back to your site. The more you share, the more people will view it. This gets more traffic to your website.

5. Observe Your Success

Now that you’ve put your brand out there, look at what works and what doesn’t. How many page views did you have? How much time did each person stay on your site? Check out the metrics and make decisions about search engine optimization and your brand.