Why Google Search Campaigns are Insanely Powerful but Guaranteed to Drive You Crazy

Google search campaigns are simple to use and lucrative once they get going.

On the other hand, the enormous number of basic operations you have to perform to get your search campaign going can rapidly become an overwhelmingly tedious, time-consuming and stressful task.

Fortunately for us, we know about a little secret called ad customizers, so we all still have our sanity (well, most of us anyway).

Now we’d like to share our little secret with you.

Google Customizes the Search, You Customize the Ad

Think of ad customizers as little minions for your Google search ads. When you launch a search ad, but you need to use an element that will frequently change, like a countdown, ad customizers will change it for you.

Ad customizers can change an ad’s color, size, amount of product left, price, message and time period of a sales event.

Use a Google spreadsheet to list elements like the ad campaign, target group, product brand, number of models and the starting price. Need to change an element on all of the ads? Just do it once in the spreadsheet, and Google will do the rest.

Customize your Google search ads to adjust to real time, making stressful product promotions easier for your business.

How They Help Your Business

Ad customizers save time and increase the amount of conversions for each customized ad. This means more revenue for your business.

Ad customizers let you set different adjustments on ads that market to different target groups. Reach your most unique customer segments by making as many variations as you need.

In an ad customizer study on Search Engine Land, the click-through rate for ads customized with a countdown had a CTR of 4.02 percent as opposed to static ads with a CTR of 2.87 percent. The countdown ads were also successful in conversion rate with 10.25 percent compared to the static ad’s conversion rate of 5.70 percent.

Why are they effective? There’s not one definite answer. But the reminder of a countdown or number of models left most likely gives the customer a sense of urgency, making them more likely to click and convert.

Others think the added information, like the model and price, give the customer more details to make a decision with.

Count It Down

Ad customizers let you make your ads count down in real time. You may have a special going on for a certain product, and you want your customers to know exactly how much time they have left to buy.

Set a customizable countdown so that every hour or day, for example, you can change the amount of time remaining. Are you dealing with multiple time zones? No problem. A person in New York and another in California may see the same ad, but the remaining time will appear differently to each.