Ask What Content Marketing Can Do for Your Political Campaign
If your political campaign isn’t digitally focused, you must not want to be elected.
We’re all digital now. Most voters, whether they’re aware, have mobile devices that act as extensions of them. If they’re going to look up candidate information or get the latest episode of the election saga, they’re going to consume it on the web.
If you were considering using content marketing for politicals, you’re already late. Political candidates have been dominating social media with content, mixing it up that much more in a place already teeming with argumentative, drama-happy individuals.
And it makes a difference. It’s been deemed Barack Obama’s nomination and presidential win wouldn’t have been possible without the Internet. At a time where the digital marketing concept was blossoming for political candidates, Obama launched a video campaign, garnering 14.5 million hours of total watch time on his YouTube channel.
Regardless of whether you like it, political content marketing has already arrived. And if you’re not in, you might as well pack up.
The Rise of Digitality in Political Marketing
Political advertising, like everything else, was arbitrary until the rise of digital content marketing. Campaigns threw out television and radio ads like dollar bills at a strip club. No metrics, no success rates, just reactions.
The mindset of it must have worked because people are talking about us or voting for us—not anymore. To randomly flush out content now when measurable resources exist remains absurd. You can see what’s happening, who’s looking at it. You can stalk people to remarket to them. You can push out as much content as you want on a free social media sites without dropping a dime.
And it’s so much more intellectual and powerful. It all started with the website. According to Marketo, Bill Clinton and Al Gore were one prominent pair to capitalize in the early days of election websites. Though they didn’t have data on who was looking at their website, Clinton and Gore provided every piece of information about the campaign and themselves.
As elections moved into the 21st century, campaign websites beared more content and resources for voters, minus orderly design. When Obama’s website launched in 2007, he graced visitors with less information, less clutter and a more clear call to action, according to Marketo.
Take advantage of the ability to record your own content and release it on social media to push your message to voters.
Why Launching Digital Campaigns Remains Crucial
People no longer want you to vomit information—they want to talk to you. They want a two-way conversation. It’s become a point that goes without saying, and it’s worth taking advantage of in political campaigns.
Pushing out content on popular social media channels like Twitter, Facebook, Instagram and YouTube reaches voters who are looking for meaningful exchanges and messages. ScribbleLive suggests launching polls, sending out updates on nearing events and asking opinions.
According to Adweek, one in three voters currently follows a candidate on social media regarding the 2016 American presidential race. Furthermore, 83 percent of voters use social media to share political opinions or news with others, and 57 percent watch online videos about candidates.
Content marketing is now king. And it’s crucial that your campaign pledges its share of loyalty.
Running for Office? Here’s How to Work It Digitally
Ready to go digital with content marketing? Other than initiating valuable, two-way conversation, ScribbleLive notes you can reach younger voters and obscure demographics with content marketing.
Instead of a serious, formal television ad, you’ll be dishing out fun content that appeals to people in a cool way. You’ll also be more able to try multiple types of content to target different voter segments. While you may launch a humorous video for college-aged voters, you might opt for a more informative, economic-focused video for voters in their 60s and 70s.
ScribbleLive indicates you can also own the news. With mobile devices to record content and Internet channels on which to send it out, you’ve got a built-in press crew. Sixty-eight percent of people use their mobile devices to follow events rather than waiting around for the evening news on an official station. Furthermore, one fifth of people aged 18 to 34 years old don’t have a cable subscription. So they’ll look to you to tell them what’s up.
BlueArx Masters Political Content Marketing Like Nobody’s Business
You want someone who’s been there. BlueArx can help. With experience in successfully battling it out on the political content marketing ground, we’ve got the strategy and the brains to make it happen for you.
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