Hiring a web designer is an act of trust—from both you and the designer. You trust they can get the job done to your standards and they trust your expectations will be reasonable. If you want to make the relationship a mutually beneficial one, here are some aspects of the design process that your designer wants you to know.
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Web design is a collaborative effort.
If you want your website to come out the best it possibly can within the shortest timeframe, don’t distance yourself from the project. Involving yourself might seem counterintuitive, but as long as you aren’t micromanaging the work and requesting infinite revisions, it’ll make the process much smoother.
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Know your branding.
Aesthetic aspects of your brand that are already established (such as fonts, colors, taglines, a logo etc.), should be provided as early in the process as possible. You should also put together a reference document that explains your business and client base in as much detail as possible. Don’t expect your designer to fill in the blanks to things you don’t know. They’ll be relying on you to help them understand your business. You should at minimum be able to articulate the goals of your website so they know how to build it to fulfil those objectives.
The magic phrase to instantly frustrate every designer.
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Design is intentional.
To the untrained eye, design can seem arbitrary. Rest assured that every aspect of your design was chosen for a reason, from the menu layout to the line spacing. Tweaking design elements just because can destroy the design’s cohesion and unity, so try looking at the design as a whole before deciding you don’t like a specific element.
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Feedback should be specific and quantifiable.
Avoid the assumption that your designer will know what you’re talking about when you ask them to make the color “pop” or the icons “stand out.” Requests that can’t be concisely expressed will lead to confusion and frustration for both parties.
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Your website will not look the same on every computer.
Web design is not print design. When a web designer creates a beautiful mockup of your site with the perfect colors and placement, understand that it merely serves as a guideline for how your website will render when it goes live. Screen resolution, color calibration and browser preference will affect how your site loads from computer to computer. However, a good web designer will test all major browsers for functionality and correctable inaccuracies.
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Trust your designer.
Working with someone to bring your specific vision to life can be difficult. You want to do right by your business, but it can be hard handing it over to someone you consider a complete stranger. It’s important to remember that your web designer has your best interests in mind. It’s not just a one-off project—they want to see you succeed as well.
But in order to do that, they have to balance your wants and expectations with their professional expertise. When they tell you what you’re asking for won’t work or the design would look better another way, trust that they know what they’re talking about. They are the experts after all.
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