We Want to Make Your Logo Bigger!
Psyche.
Enlarging a typeface or icon is obnoxious. It’s unneeded, and it makes both of us look like we’re amateurs. You hired your marketing firm, yes? You must have had some kind of trust that its team would make your stuff look super. Yet, when you want to make your logo larger, it’s as if you trust neither us nor your business.
Before you speak on a design, see what you need to say instead.
So why are you asking about it?
You think people can’t see your logo. Here’s a little cake to go with your tea: you want customers to see the actual ad, not the logo. When you look at an ad, what makes you smile? The tiny logo at the bottom or the cool idea that made the ad successful? Exactly.
With the proper spacing and design techniques, people will see your logo. Notice others’ websites, digital ads etc. They’re subtle but powerful logo placement lets you notice it without overriding the meat of the matter.
The content we’re creating advertises your business, but it’s also to serve the needs of your customers. A big logo does not help them. Information, tasteful design and functionality do.
Collaboration between a client and a designer usually makes for a better outcome.
And what is our answer most likely going to be?
You thought we’d say no. But it really depends. If a marketing company hasn’t fired you yet, it must mean they see at least a little value in you for the money. They hope you see the same in them, of course.
We creatives are funny in that we know what we feel about the piece and what needs to be done to make it as awesome as possible, yet we’re pulled by client requests to make changes against what we’ve been taught, know, think etc.
It’s like knowing you shouldn’t steal, stealing to please someone else and then losing credibility from others just for doing your job. But we still may do whatever you request because of our professional relationship with you. Don’t you feel special?
You should, but we bet you’d feel even better if your assets were aligned with the best creations possible, impressing both your customers and people who know good work. It’s all in what you expect from your creative agency. Compatibility and understanding or frustration and lack of passion in the work?
How to Get What You Want without Striking Flint
Collaboration is key. It should go without saying, but somehow it’s a common missing element between the client and the creator. Decide early on what you want. Telling a designer something last minute, including after you’ve already approved it, wreaks havoc.
Make sure you and your designer are on the same page in the beginning. Establish what you’re looking for right away. Think about what your customers want and what your company wants to communicate the most.
Try an imaginative exercise, like some recommendations from Smashing Magazine. To clarify aesthetics, try imagining the perfect reception area for your business and describing the elements in detail so the designer can get a feel for how you envision representing your business with design.
To nail structure, design six options for the homepage layout and let the designer take a look at them. Working more closely with a designer can present challenges, but it also has the potential to save a lot of time on redos.
Let Us Design Your Logo
Let BlueArx help you dominate with what you actually do, not with the size of your logo. It’s what’s figuratively behind the typeface that makes an impression. So make it a good one.
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