What is “Responsive” Design and Why Should You Care?
If you don’t already know what responsive web design is, you need to. Responsive design delivers websites the ability to smoothly configure with any mobile device and desktop —a basic essential in today’s digital world.
What is Responsive Design?
Responsive design is essentially a construct engineered to respond to conditions. In relation to web design. The concept develops a user-friendly site for any device, disposing of the need for an additional mobile-friendly site. By means of adapting to the user’s device, each website using responsive design will allow individuals to easily navigate pages, find information, shop, or communicate without complications. The design is hyper-intelligent to adapt to the device being used, allowing the best possible user experience. With responsive design, visitors from any device will access pages, view images and interact as intended. In this way the site does not compromise quality, which directly reflects a company or institution.
Initially, many websites where built to configure to desktop browsers. Of course, this all changed with the evolution of smartphones, iPads and tablets, to name a few. Notably, the devices have much smaller screens than traditional desktops, which make them convenient to use, however not so compatible with websites that lack mobile friendly design or responsive design. Images and text form defective web pages cause frustration and discontent to visitors or would be clients. Websites need flexibility and smart use of CSS media feed to mold and shape to new sizes, resolutions and grids, creating user-friendly pages without sacrificing quality nor reflecting poorly on a company or service.
Why do I need Responsive Design?
The need for responsive design is evident by demand. The fact that a high number of Internet users rely on mobile devices for web browsing goes without saying. According to Think With Google, a research study found 50% of people said even if they liked a business, they would use them less often if the website wasn’t mobile friendly. Combine that information with the vast array of devices that are used to shop, visit social media sites and communicate —suggests this situation begs attention. Visitors to websites will simply move on to another website or company if they can’t access the pages.
The fact of the matter is, using mobile devices is the norm. People multi-task. Not necessarily because they want to, but they need to. The ability to get things done while you’re waiting is a necessity these days. People don’t have to waste time anymore, they can check email, pay bills, shop, make orders, even plan a vacation while their car is being washed. Any competitive company will either have a mobile friendly site or responsive design to encourage customer interaction.
Get Responsive!
Unfortunately, websites without responsive design implemented will lose a number of good leads. Without a competitive edge, such as a strong web presence a company is challenged. In order to build a strong web presence, people need to easily navigate websites to obtain information they seek. This certainly increases the odds of a return to the site and possibly a future client. Implementing responsive design, by default will ensure higher web traffic simply for the fact more internet users can access the website. With a higher volume of visitors, a company or service can successfully market themselves! For this reason, many high volume companies initially chose mobile friendly sites to ensure their website can be accessed. However, the simple truth is, now one website can represent all. Simply put, responsive design can alleviate the need for two websites, which ensures a cost savings.
Want to get responsive?
As common as mobile devices are, responsive design follows is on the web by demand. Get on the phone today and contact BlueArx.
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