Are boring business cards sending the wrong message?
If you value your work and love what you do, why not boast a slick business card? Your business card doesn’t have to be boring. You’re certainly not. As a cost effective representation of your business, and sometimes first impression, adding simple additions for standout appeal are well worth your budget.
Why business cards?
A well designed business card solicits your audience. It’s simple, as an entrepreneur, vendor or service your goal is to connect with your market. Business cards that market your goods work for you. Without having a busy or confusing appearance, your card clearly states what is being solicited. Furthermore, the power of design can casually be embedded within your message. Additionally, it’s a wise move to keep aesthetics on topic without losing focus. For example, let’s say you own a pool cleaning business and you add a lightening bolt across the card. This image does not represent your company nor does it encourage swimming. Your goal is to market services rendered in a professional way that gets people talking, and passing your card around.
Want to achieve an interesting appeal with added value?
Take simple measures that won’t break the bank by implementing strategic designs that spell out your style and purpose. There are a number of simple design tricks such as embossing and debossing. Comparable to the letterpress printing process, which applies inked raised letters to paper, embossing adds a raised impression, while debossing adds a depression or imprint. It’s popular with well constructed greeting cards and likewise brings a similar charm to a business card. The best part is, there are many more options that create impressive designs without a lot of effort or funds required. For example, another method in manipulating paper is by simply cutting shapes into the card, sometimes referred to as die cut. By employing professionals to execute these extras, your cards will have an authentic touch.
Try showing a little skin with the use of silk lamination. Your cards not only benefit from an array of color choices, but they snag durable texture that looks matte, glossy or satin due to the silk laminate coating. Of course there is the sought after use of varnishes, which add a coating to the surface. A silk or satin varnish adds an elegant finish depending on the appeal you desire, plus there’s an option to tone down a varnish by selecting a spot varnish or UV varnish. The effect draws attention to certain letters or words as desired and the possibilities are endless.
Using heat, there are a variety of treatments that add a surprisingly, stylish appearance. For example, gold or silver foil can be stamped into your card, creating catchy results. Another measure, comes across like a science experiment, referred to as thermography uses powder, ink and heat. The effect raises the paper and can be surprisingly intricate by design. Printing professionals are more than happy to explain options. A good start to getting impressive ideas is looking at what’s already out there. This is where sample business cards are extremely helpful. You will have a better gage for what consumers are viewing and the example you want to sell.
State Your Business
Remember, since your business card might be your first impression, it needs to capture your audience and not steer them away. Cards of poor color choices and cheap profiles make services seem poor in quality, which is a mistake easily avoided. The assessment could be wrong, but when clients don’t contact a business because of mediocre design, they never get to know the quality of the brand. Certainly, the saying, a little effort goes a long way, speaks volumes.
Extras
Be different and get positive attention. Using artistic designs that speak your business without words is a start. Think of the wine distributor’s business card that used wine glass rings stained into the background. Shapes that break the mold of traditional cards and alternative paper resources are another start: Such as rubber bands, bottle openers, seed packets, a weathered envelope, even combs.
What are you waiting for?
Ready to throw out your stack of old, boring business cards?
Contact BlueArx today for a professionally designed business card that will leave lasting impression in your customers’ minds.
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