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7 Ways to Spark Creativity in the Workplace
Sparking Creativity Creativity isn’t just for “creatives.” Rather, it’s a mental tool prized by employers across all fields. Many believe it’s the key to business success, even if the word itself has...
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Common Promo Product Mistakes (and What You Should Do Instead)
Unlike more well-known (and expensive) means of marketing, promotional products can be customized and implemented in many radical ways. This versatility is a double-edged sword; it gives marketers more...
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What is “Responsive” Design and Why Should You Care?
What is “Responsive” Design and Why Should You Care? If you don’t already know what responsive web design is, you need to. Responsive design delivers websites the ability to smoothly configure with any...
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Are Boring Business Cards Sending The Wrong Message?
Are boring business cards sending the wrong message? If you value your work and love what you do, why not boast a slick business card? Your business card doesn’t have to be boring. You’re certainly...
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How Do Billboards Compete With Today’s Digital Advertising?
How billboards compete with today’s digital advertising Billboards have waned as an effective marketing tool due to their high premiums and contracts in comparison to fluid, cost saving tools used in...
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Why Google Business View Is For You
Make a great first impression with a Google Street View for your business Google Street View is the service we have all looked at; it shows in 360 degrees your street, your house, your business and...
View ArticleWhat Does it Mean to Rebrand?
Rebranding: The What and Why When a company or organization is first established, the owner has a vision. That vision is the mixture of the product or service and how the commodity will be presented to...
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Are They One in the Same?
Marketing and Media: Two Peas in a Pod? It used to be a big one. Nowadays, not so much. If your business still sees them as separate fields, you’re about to be left behind. Since marketing’s step into...
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What People Don’t Get About Videography
Camera shy? Apparently not shy enough to actually think before you tell me to adjust something that I’ve shot. It’s funny, but, as a videographer, when I’m paying someone, it’s usually because they’re...
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We Can Make Your Logo Bigger So Customers Can See It
We Want to Make Your Logo Bigger! Psyche. Enlarging a typeface or icon is obnoxious. It’s unneeded, and it makes both of us look like we’re amateurs. You hired your marketing firm, yes? You must have...
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The Formula for an Exceptional Landing Page
There was a day, not too long ago, that not having a simple website was killer to your business. Now, businesses need multiple online platforms like Twitter, Instagram and blogs. In addition to all...
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What Your Marketing Photographer Really Wants You to Know
Left to our own devices, we photographers are quite the friendly bunch, if just a tad quirky. We rarely do anything without taking a million photos—it’s a way of life. Just accept it. We spend way too...
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What’s the Difference Between Marketing and Public Relations?
With companies adopting social media as a prominent role in brand strategy, the lines between marketing and public relations have blurred. These days, it’s not uncommon for businesses to use their...
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What Your Graphic Designer Really Wants to Say to You
Yes, I’m smiling, but my thoughts say differently. Because the work I just produced for you got crumpled, spat on, shredded, warped and flipped off. Our 30-minute review turned into a destructive...
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Seven Ways to Sabotage a Google AdWords Campaign
So you’re managing Google campaigns, eh? Google AdWords provides an awesome platform for launching online ads in various formats. While it gives you lots of shiny, new toys to create ads, ad groups,...
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What To Do About Negative Reviews
Review sites might be a consumer’s best friend, but they’re a perpetual source of anxiety for business owners. With nearly 90 percent of customers relying on reviews to influence their purchasing...
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Using the Science of Color in Web Design
Color can shape your perceptions and affect your mood subconsciously. According to a study from QuickSprout, 90 percent of product assessments pertain to color. This is no less true for the e-commerce...
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Six Things Your Web Designer Wants You To Know
Hiring a web designer is an act of trust—from both you and the designer. You trust they can get the job done to your standards and they trust your expectations will be reasonable. If you want to make...
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The Power of Content Marketing for Political Campaigns
Ask What Content Marketing Can Do for Your Political Campaign If your political campaign isn’t digitally focused, you must not want to be elected. We’re all digital now. Most voters, whether they’re...
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Six Reasons Customers Hate Your Website
It doesn’t take much business savvy to understand the importance of having a website, but these days, having a site just isn’t enough. You need to engage your customers, draw them in and entice them to...
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